Macworld 2007 - Part 2 - Steve Jobs introduces iPhone

Part 2 of the iPhone introduction. Jobs explains the process of developing the user interface and controls. Very interessting, again.

One of the differences between Microsoft and Apple, as I see it, is for example that Microsoft seems to design after the wish list of programmers, IT-people, and Apple does it the opposite, and only right, way: the designers tell the developers what to do and work together closely with them. You can clearly see it in this video. And they don't give to much about marketing research. People can't tell you how do a great product. All that customers want is more features for free